Meet Your Growth Team

    We're an expert, finely-tuned team of authority-builders.

    GROWTH MODE is more than our name—it's our purpose.

    We’re a boutique PR agency for founders, executives, creators, and industry experts who understand that reputation is their most valuable asset. Through strategic PR, media outreach, podcast placements, and thought leadership, we help you articulate your point of view, amplify your expertise, and show up in the conversations that matter.

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    What Sets Us Apart

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    The Emergent Authority Framework

    A PR Approach to Personal Branding and Thought Leadership: Our strategic, done-with-you process positions executive leaders and founders as recognized personal brands and thought leaders by clarifying expertise, planning high-impact content and visibility strategies, and producing consistent, timely thought leadership that builds credibility, influence, and long-term business growth.

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    The GROWTH MODE Ethos

    We grow influence by turning real expertise into strategic personal branding and thought leadership, rooted in relevance and originality, built on trust, and powered by timely news, cultural moments, and the conversations that matter most to leaders and their audiences. We believe real influence is earned, not manufactured, because authority built on authenticity is the only kind that lasts.

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    The GROWTH Experience

    A white-glove, collaborative personal brand and thought leadership service rooted in integrity, designed to elevate your unique perspective through intentional personal brand strategy, specialized expertise, and deep respect for your knowledge and voice. No cookie-cutter playbooks. Just a tailored, hands-on partnership built around who you are and where you want to go.

    Meet Your GROWTH Architects

    When PR expert Lexie Smith and strategist Hilary Hartling joined forces, they brought together deep expertise in media, positioning, and visibility. With Lexie’s background in PR and media and Hilary’s strength in clarity, messaging, and positioning, they saw an opportunity to help founders, executives, and creators do more than show up. They help them become recognized, trusted, and known. Today, alongside a team of writers, strategists, and media professionals, GROWTH MODE delivers a strategic approach to PR and thought leadership. We help leaders shape their narrative, show up in the right conversations, and build a reputation that compounds over time. Because in today’s landscape, visibility is not optional. At GROWTH MODE, you do not just join the conversation. You lead it.

    Lexie Smith, Founder and CEO of Growth Mode personal brand agency

    Founder & Chief Executive Officer

    Lexie Smith

    Lexie Smith is a personal brand strategist, PR and thought leadership expert, and 3x entrepreneur with a career spanning agency leadership, in-house PR, and executive roles. As the Founder and CEO of GROWTH MODE, she leads the agency's evolution from a top-tier PR & Communications firm to a premier Thought Leadership Agency, helping leaders establish and amplify their voices to drive business growth.

    Chief Brand Officer

    Hilary Hartling

    Hilary Hartling is a personal brand strategist, messaging expert, and 2x business owner with a career spanning Disney, entrepreneurship, and thought leadership. As the Chief Brand Officer of GROWTH MODE, she helps define, establish, and amplify corporate leaders' voices to drive company growth. She is also the Founder and CEO of her own brand strategy consultancy, where she has spent the past 10 years helping entrepreneurs craft clear, cohesive brands that attract their dream clients.

    Hilary Hartling, Chief Brand Officer of Growth Mode

    Our culture is designed for us and you.

    01

    Be Original

    We champion original voices and authentic wisdom—never generic, never copy-paste. We believe our best work happens when we show up as our true, unfiltered selves.

    02

    Hakuna Matata

    We don't dwell on problems—we focus on possibilities. With a positive, solution-oriented mindset, we embrace challenges as opportunities for growth, creativity, and innovation.

    03

    Radical Caring

    We show up for each other—with trust, honesty, and a commitment to clear communication and high-performance teamwork.

    04

    Go-Getters

    We bring energy, persistence, and a proactive spirit to everything we do. As a collective force, we push for excellence, take bold action, and drive rapid growth.

    05

    Thrive Inside & Out

    We do our best work when we live well. By prioritizing work-life balance, we bring fresh energy, creativity, and focus to our team and clients.

    06

    Joy in the Journey

    We take our work seriously—but never ourselves. We celebrate wins, laugh often, and create an environment where fun fuels creativity and collaboration.

    Join Our Team

    We're always looking for talented, motivated people to join GROWTH MODE. Here's what's currently open.

    Why Personal Branding Matters for Leaders

    A strong personal brand is no longer optional for founders, executives, and creators. It's essential for credibility, visibility, and opportunity in today's business landscape. Strategic personal branding clarifies your expertise, strengthens trust with audiences, and accelerates influence across platforms and industry conversations.

    Explore Our Services